The Power of Facebook Ads: How One Small Business Got 71 Leads in 16 Days
June 9, 2025
Behind-the-scenes of a short, high-performing ad campaign—and how you can replicate it
Introduction: Do Facebook Ads Really Work for Small Businesses?
If you're a small business owner wondering whether Facebook Ads are worth the time and money, you're not alone. With so many marketing options out there, it’s easy to feel overwhelmed—or skeptical.
But here's the truth: Facebook Ads can absolutely work, even with a small budget—if they’re set up correctly.
To prove it, here’s a real-world example from a recent campaign I ran for a local business in Tampa. In just 16 days, we generated 71 leads using Facebook Ads—with less than $500 in ad spend.
This wasn’t a giant agency campaign. It was one ad, one form, and one clear offer. And it worked.
The Campaign: Simple, Focused, and Built for Results
The business is called Somatics Tampa, a health and wellness provider that helps people relieve pain, stiffness, and stress through gentle movement techniques. They wanted to connect with people in their area who could benefit from their unique approach—but without burning through their budget.
🧩 The Strategy:
- Ad Duration: 16 days
- Ad Spend: $500
- Ad Objective: Leads
- Call to Action: “Learn More”
- Lead Capture Method: Meta’s instant form
- Targeting: Broad—no detailed targeting used
- Offer: A friendly note that someone from Somatics would follow up with more information
That’s it. No complicated funnel. No email sequences. Just a direct message and a low-friction way for interested people to say, “Yes, tell me more.”
The Results: 71 Leads—And They’re Still Converting
- 🎯 Total Leads: 71
- 💰 Cost Per Lead: $6.94
- 🔁 Average Leads Per Day: 3–4 (with one day bringing in 8)
- 📞 Converted Clients (so far): 12
- 📋 Still Engaged or Interested: 41
And yes, these were real leads—not bots, not “page likes,” but actual people who filled out a form and asked for more information.
In their own words:
“It’s a game changer for my business.”
Why It Worked: Key Takeaways for Small Businesses
So what made this campaign successful? It wasn’t magic—and it wasn’t a huge budget. Here’s what made the difference:
✅ 1. The Message Was Clear
The ad spoke directly to a common pain point: physical discomfort and stress. It didn’t try to be clever or flashy—it simply acknowledged the problem and invited the user to learn more.
✅ 2. The CTA Was Low Pressure
Using “Learn More” as the CTA gave people a chance to engage without feeling like they were committing to something high-stakes. It was an easy “yes.”
✅ 3. The Form Was Instant and Mobile-Friendly
Meta’s native lead form made it fast and easy for users to respond—especially on mobile, where most Facebook users scroll. Autofill made it practically effortless.
✅ 4. Meta’s Algorithm Did the Heavy Lifting
We didn’t micromanage the targeting. Facebook’s algorithm found the right people based on interest, engagement, and performance data. Sometimes, less control = better results.
Do You Need a Huge Budget to Make Facebook Ads Work?
Absolutely not. This campaign proves you can get real, trackable results with a modest budget—if you focus on the right things:
- Clear offer
- Simple form
- Strong creative
- Budget allocated to conversion (not just visibility)
That said, results like this aren't guaranteed—and bad ads can waste money quickly. The difference lies in how you structure and execute the campaign.
How to Know if Facebook Ads Are Right for You
Facebook Ads aren’t right for every business. But they can be a powerful tool if you:
- Need more leads or inquiries
- Want local visibility
- Offer a service people already need but may not know about
- Are willing to follow up promptly with interested prospects
The best way to find out if they’ll work for your business? Start with a short, focused test campaign.
A Smarter Way to Start: The “Launch & Learn” Approach
To help small business owners test Facebook Ads without overcommitting, I offer a Launch & Learn Campaign:
- 💡 You pay a flat $300 setup fee
- 💳 You fund your own ad spend (minimum $500 recommended)
- 🎯 I handle the strategy, copy, creative, and lead form
- 🗓️ Campaign runs for 10–14 days
- 📊 You walk away with actual results and real leads—no contracts, no retainer
It’s the same framework we used for Somatics Tampa—and it’s designed to answer one key question:
Will this work for my business?
Final Thoughts: Facebook Ads Can Work—When Done Right
If you’ve tried Facebook Ads before and didn’t get results, chances are it wasn’t your business—it was the setup.
And if you’ve never tried, this might be the moment to test it on your terms—with a structure that’s already proven to work.
Want to learn more about running a smart, short campaign for your business?
Or send me a
message and ask about the Launch & Learn Campaign.
