Case Study: $492 Ad Spend → 71 Leads in 16 Days for a Tampa Wellness Business
Do Facebook Ads Really Work for Small Businesses?
Case Study: How a Tampa Wellness Business Got 71 Leads in 16 Days on Just $492
If you’re a small business owner asking, “Are Facebook Ads even worth it anymore?” — you’re not alone. Many local businesses in Tampa and beyond worry about wasting money on digital marketing that doesn’t deliver.
But here’s the good news: Facebook Ads can absolutely work — even on a modest budget — if they’re set up strategically.
In this case study, you’ll see exactly how one local wellness business generated 71 leads in just 16 days using a simple, mobile-friendly Facebook Ads campaign with only $492 in ad spend. We’ll break down the targeting, creative, and tactics that made it work — and show you how you can apply this approach to your own lead generation strategy.
Campaign Breakdown: How We Set Up a $492 Facebook Ads Sprint
The client, Somatics Tampa, is a local wellness business that helps people relieve chronic pain, stiffness, and stress through gentle, instructor-guided movement. Like many small businesses, they wanted to reach new people in their community without spending thousands on a long-term campaign.
Here’s how we structured the Facebook Ad Sprint that brought in 71 leads in just over two weeks:
Here’s how we set it up:
🔧 Campaign Setup
- Ad Duration: 16 days
- Ad Spend: $492
- Daily Budget: ~ $30/day
- Objective: Leads
- Lead Format: Meta’s Instant Form (fast, mobile-friendly, frictionless)
- Call to Action: “Learn More”
- Offer: A personal follow-up from a certified Somatics instructor
- Targeting: Broad, local radius — we let Meta’s algorithm optimize around interest signals and behavior
We didn’t overcomplicate it. The focus was on simplicity, speed to lead, and strong creative that showed real people and real results.
🧪 The Secret Sauce: We Test Everything Before Spending a Dime
This campaign didn’t succeed by luck.
Before we ever hit “Publish” on an ad, we run a full pre-launch testing protocol to make sure every element is dialed in.
Here’s how it works:
✅ What We Test Before Launch
- 10 Headlines: Hooks, benefits, emotional triggers — we test what stops the scroll.
- 10 Ad Copy Variations: Short-form, long-form, bullet style, question leads — each designed to match different buyer mindsets.
- 10 Image/Creative Options: Photos of the business, client imagery, graphic-based ads, quote overlays, and more.
Once the tests are complete, we identify the highest-performing version of each (headline, copy, and image) — and combine them into a single winning ad.
This lets us launch with confidence, knowing the ad is already battle-tested to perform.
👇 That’s a big reason why this client saw results right away — the campaign didn’t waste time (or budget) on underperforming content.
Q: What Were the Results?
- Total Leads: 71
- Cost Per Lead: $6.94
- Leads Per Day: 3–4 (with one day at 8!)
- Clients Converted: 12 (and counting)
- Still Engaged: 41
And these were real people—not bots, not “page likes,” but local prospects who wanted more info.
Q: Why Did This Facebook Ads Campaign Work?
- Clear message – It focused on a real pain point: discomfort and stress.
- Low-pressure CTA – “Learn More” felt easy and approachable.
- Fast response form – Meta’s lead form made signing up effortless.
- Smart targeting – Broad settings let Facebook’s algorithm optimize results.
Q: Do You Need a Big Budget?
Nope. This campaign proves you can get meaningful results on Facebook with as little as $500—if you structure it right.
The keys are:
- Clear offer
- Simple form
- Strong creative
- Budget focused on conversions
Q: Is Facebook Ads Right for My Business?
Facebook Ads work best if you:
- Need more leads or inquiries
- Want to boost local visibility
- Offer a service people already need
- Are willing to follow up with leads quickly
If that sounds like you, the best first step is a short, focused test campaign.
🎁 Want Results Like This? Try the Facebook Ad Sprint
This 16-day lead-gen campaign was part of our Facebook Ad Sprint — a focused, fast-launch service built specifically for small businesses that need leads now, not later.
What’s included:
- ✅ Creative testing across copy, headlines, and visuals
- ✅ Full ad setup and campaign launch
- ✅ Daily optimization for performance
- ✅ Simple lead delivery + strategy tips
🔗 Click here to learn more about the Facebook Ad Sprint.
It’s the perfect way to dip your toe into Facebook Ads — without long-term contracts or bloated agency retainers.
👉
Start your Launch & Learn Campaign today and get real leads in under 2 weeks.
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Bonus: FAQs for Small Business Owners
How much should I spend on Facebook Ads to start?
Most small businesses see traction with $500–$1,000.
How quickly will I see results?
In this case study, leads started coming in within 48 hours.
Will it work in my industry?
If your business solves a clear problem or need (fitness, wellness, home services, education, real estate, etc.), Facebook Ads can be highly effective.
Ready to launch smarter Facebook Ads that actually deliver results?
See our Facebook Ads services →
